Bruce Willis could star in a movie with Marilyn Monroe, thanks to his AI ‘digital twin’
Earlier this year, die hard Star Bruce Willis has announced his retirement from Hollywood after being diagnosed with aphasia, a condition that affects a person’s ability to speak, write and understand spoken and written language. According to reports, the star had “cognitive issues” while filming recent movies, couldn’t remember his lines and used an earpiece on set.
“It was getting harder and harder to get him on screen,” a source said. Page 6 at the time. “So they would use stunt doubles, not just for the action [sequences], but to maximize his screen time. He could no longer act.
Now, it looks like the 67-year-old legend will continue to appear on the big screen with the chance to star alongside deceased icons like Marilyn Monroe and Cary Grant, all thanks to his “digital twin”. By signing a landmark deal with Deepcake, an AI-powered content optimization platform, Willis became the first Hollywood celebrity to sell his image rights to create a fake deep (or digital clone) of himself for use in future films, without ever being on set.
“With the advent of modern technology, I could communicate, work and participate in filming, even while being on another continent,” Willis said in a testimonial on Deepcake’s website. “It’s a whole new interesting experience for me, and I’m grateful to our team.”
Willis’ decision follows his first brush with technology in August 2021, when his face was digitally grafted onto 48-year-old actor Konstantin Solovyov in an advertisement for Russian telecommunications company MegaFon. Here the AI was trained using content from his previous films as die hard and Fifth element to really nail his likeness.
“I liked the precision of my character. It’s a great opportunity for me to go back in time, ”added the star in her press release. While Willis can now recreate projects in just three to five days, his estate has the final say on content produced with his face.
According to Sandro Monetti, director of the 2022 documentary The technology of the future, the innovation in question has the potential to change Hollywood forever as Deepcake aims to become the industry’s largest global talent agency. “They’re thinking bigger than just using this technology for cool Instagram reels,” he said, as noted Subway. “Deepcake wants a big slice of the Hollywood money pie – and if he can get the rights to stars living and dead, they just might get it.”
“Actors today now have the chance to share the screen with classic idols like Cary Grant or Marilyn Monroe. If this technology had been available a little earlier, we could have seen Elvis in his own biopic,” continued Monetti, referring to the 2022 Austin Butler-featured, Elvis.
Deepcake CEO Maria Chmir also confirmed that the company is in talks with several movie studios and estates of deceased stars. “We create digital twins of celebrities and the actual production process does not require a physical presence of a celebrity on stage,” she said. “It means comics like Charlie Chaplin and Kevin Hart can now interact in a single image.”
Earlier this year, Marvel signed a 20-year deal to cast the late Stan Lee in films using computer-generated imagery (CGI) and old footage. At the time, several fans slammed the company for elder abuse and wondered if digital resurrections were really an ethical way to honor the dead. Disney has also already revived Peter Cushing as Grand Moff Tarkin in Rogue One: A Star Wars Story-meanwhile, Lucasfilm decided to include unused footage of Carrie Fisher from Episode VII: The Force Awakens in Episode IX: The Rise of Skywalker after his death.
Fisher’s daughter, Billie Lourd, was also cast as the younger version of Princess Leia in a flashback, with her mother’s face added digitally using CGI.
In the case of Willis, the star has already filmed three other action thrillers before the creation of his digital twin, including Detective Knight: Snape, die like lovers and city of paradise— with the first slated to hit theaters on October 21, 2022.