Disney denies sending cosplayer takedown notice for looking like Marvel’s Loki

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Disney has denied sending a takedown notice to an artist and cosplayer whose photo looks like Loki. Loki is the Norse Trickster God who is also the titular antihero of a Marvel Studios action TV series that recently debuted on Disney +, Disney’s streaming service.

“While I really enjoy Disney / Marvel … They recently sent me copyright notices on redbubble, for my FACE. To say it infringed their trademark ?!” cosplayer @LordAmalthean wrote in a tweet posted Monday morning. “I don’t wear a licensed costume. This is my FACE. Like I’m really flattered, they say I look like Loki, but… wtf ?!

Although I really enjoy Disney / Marvel … They recently sent me copyright strikes on redbubble, for my FACE. To say that it damaged their brand ?!
I am not wearing a licensed costume. This is my FACE. Like I’m really flattered, they say I look like Loki, but … wtf ?!@dailydot of interest? pic.twitter.com/fJv4PsxTAF

– 𝕷𝖔𝖗𝖉 𝕬𝖒𝖆𝖑𝖙𝖍𝖊𝖆𝖓 🦇 (@LordAmalthean) June 21, 2021

@LordAmalthean, a 40-year-old Scottish cosplayer known as Raven, said News week that he received a takedown notice for his Redbubble image. Redbubble is a business where artists can upload original artwork that can then be reprinted on various items such as t-shirts, mugs, and tote bags. Artists get money every time someone pays to have their image printed on an item.

“We have removed the following content from Redbubble in response to prior complaints from The Walt Disney Company, the owner or claimed holder of related intellectual property and in accordance with [intellectual property] Intellectual Property Rights / Publicity Policy, ”reads Redbubble’s email to Raven.

Although Raven said he titled the photo “Water Magic Loki,” the image is just one of him sitting in a fountain wearing a t-shirt and jeans. He doesn’t wear any branded costume pieces associated with the Marvel anti-hero.

Raven’s face in the photo looks a bit like Tom Hiddleston, the actor who plays Loki. Raven said News week that he was also part of a group of cosplayers invited by Disney and Marvel Studios to walk the red carpet during the previous one Thor movie previews. It showed News week footage of himself posing alongside Hiddleston at one of these events.

Disney has denied sending a takedown notice to LordAmalthean, a cosplayer whose photo on RedBubble appeared to look like Loki, the Norse Trickster God. Loki is the main character in a Marvel Studios action series that recently debuted on Disney +, Disney’s streaming service. In this photo, cosplayers attend the Marvel Studios LOKI series special screening on June 8, 2021 in London, England.
John Phillips / Getty Images for Walt Disney Studios Motion Pictures UK

“Marvel has always had a fair and supportive relationship with its fans,” Raven said. News week. “I have been personally greatly supported by them over the years. They have always encouraged fandom and cosplay.”

“[Loki creator] Stan Lee himself said he just borrowed the gods to tell amazing stories, “Raven added.” He knew it wasn’t his and he never tried to claim any rights. Disney needs to watch this and learn. With peace and love. “

Raven said he was one of several “pagan” artists on Redbubble and the Etsy online craft market who received takedown notices for their Loki-related artwork. He received similar reviews for a design depicting Loki as a young boy as well as an image of a green logo that read “My Little Loki”. Raven designed this latest image to look like the icon from the children’s cartoon series. My little Pony.

“I just want to warn all my occultists out there that @Disney comes for everything to do with Loki, who is still revered as a deity by many of us, ”another Twitter user named @WishMage wrote, according to The Daily Dot. “They decided to pretend that the deity is their IP address. which is SO LONG. “

However, a Disney spokesperson said News week that they have not requested RedBubble or Etsy to issue such takedown notices due to LOKI‘s first. The spokesperson said art-selling websites sometimes issue such withdrawals as a precautionary measure to avoid potential legal issues whenever a well-known character appears on a new show or movie.

The Disney spokesperson also said News week that Disney and Marvel have not protected any Norse god names or general representations of deities. The company only has copyrighted portrayals of characters shown in Marvel comics and movies.

News week contacted Redbubble for comment.



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