‘Doctor Strange 2’ had a huge second weekend drop at the box office
The good news for Marvel: Doctor Strange in the Multiverse of Madness once again topped the weekend box office, grossing an estimated $61 million theatrically. The bad news: this represents a very large drop in Multiverse of Madness‘ opening weekend. Final numbers aren’t known yet, but it’s down about 67% between its first and second weekends in multiplexes.
With big blockbusters, anything below a 60% week-over-week drop is considered pretty good; above 60% is considered a sign that the film does not have great word of mouth or repeat business. And Multiverse of MadnessThe 67% drop is one of the biggest drops in the history of the Marvel Cinematic Universe. Here’s how that compares to the MCU’s biggest second weekend drops yet:
The MCU’s Biggest Second Weekend Drops at the Box Office
(If you’re wondering, the smallest drop from the MCU’s second-weekend opener is Black Pantherwhich only dropped 44.7% between its first and second weekends to become one of Marvel’s biggest hits.)
What’s eye-catching about this list – and potentially a bit worrying – is that four of those five titles have been released in the past 12 months. (The only outlier is Spider-Man: Homecoming.) You’d need to be lost in a multiverse of madness to suggest Marvel is in trouble; it’s not. But it doesn’t seem outrageous to suggest that Marvel might be showing its first signs of weakness in a moment.
Obviously, there is always a huge demand for their films. Doctor Strange in the Multiverse of Madness made more money in its opening weekend than the first Captain America done throughout its run in theaters. But it also costs a lot more — and it earned an average B+ rating from audiences on CinemaScore. And most of their recent films are falling faster on the box office charts than before.
In other words, Marvel has built a rabid fan base. But those numbers could indicate that those outside of that fan base might be less inclined to sample their new films than they were before. The fact that Marvel produces 3-4 films each year, and releasing 3-4 MCU TV shows on Disney+ each year could also be a factor; these things are much less special than before.
The next Marvel Cinematic Universe movie is Thor: Love and Thunder. It opens in theaters on July 8. We’ll see if he does better with the public than Multiverse of Madness.
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