Movie theaters face a test in the coming months without superhero movies

By most accounts, the movie business has come back after being devastated by the coronavirus pandemic.

The U.S. box office was $4.2 billion through the weekend, according to Comscore — still down from this time in 2019, but up from last year , when movie releases were thin in the first half. Releases like “Top Gun: Maverick” and more recently “Thor: Love and Thunder” have had hit openings. Others like “Minions”,
“The Lost City” and “Elvis” have reported that audiences from all demographics return regularly.

But the momentum could wane in the coming months, although theater industry executives have expressed optimism.

“Blockbusters are and used to be hugely important,” Mooky Greidinger, CEO of movie channel Cineworld, told Insider in April. “But it’s not a blockbuster company. It’s a company with 200 movies coming out every year and each of them has its target audience.”

That’s not so much the case this year. Through May, there were 33% fewer blockbuster movies in theaters compared to the same point in 2019, according to Comscore.

Franchise tents, especially superhero ones, kept the business afloat. That’s been the case for a while, but they’ve been integrated even more this year as studios release fewer movies in theaters due to pandemic-related production delays and an increased focus on


diffusion

.

Some tentpoles that were planned for this year, such as DC movies “The Flash” and “Aquaman and the Lost Kingdom,” have been pushed back to next year.

Theaters won’t see a live-action superhero movie, or any other type of big-budget mast, until DC’s “Black Adam” in late October – and the success of that depends less on the character than on the star power of Dwayne Johnson. The next surefire blockbuster could be Marvel’s “Black Panther: Wakanda Forever” in November, as the first “Black Panther” grossed $700 million in the United States.

Until “Black Adam,” the theatrical release schedule will rely mostly on original films, like the thriller “Don’t Worry Darling” and the Billy Eichner romantic comedy “Bros.” There are also re-releases like an expanded version of “Spider-Man: No Way Home” in early September and the original “Avatar” – the greatest movie of all time – later that month ahead of its long-awaited sequel. , “The Way of Water,” hits theaters in December.

The coming months will test whether audiences will turn significantly for the original films when there is a lack of bigger product in theaters.

Horror movies might fall behind, as the genre is one of the most reliable at the box office. Director Jordan Peele’s ‘Nope’, which will be released later this month, shows great promise, as his first two films, ‘Get Out’ and ‘Us’, both grossed over $175 million on low budgets. .

Here’s a look at some of the movies hitting theaters over the next few months that will support the theater industry:

  • “No” – July 22
  • “Super Pet League” – July 29
  • “Bullet Train” – August 5
  • “Dragon Ball Super: Superheroes” – August 19
  • “Spider-Man: No Way Home – The Funniest Version” – September 2
  • “The Woman King” – September 16
  • “Avatar” (re-release) – September 23
  • “Don’t Worry Honey” – September 23
  • “Halloween Ends” – October 14

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